Every single aspect of a professional web site should be there to serve a specific purpose. Unfortunately, many web sites lack the initial planning that would make them effective business tools. Consider this all too common exchange:

  • So, why is your site's primary color the precise shade of blue that it is?

    • It's our CEO's favorite color.

  • Why does your main site navigation use a modified version of your internal department structure?

    • Well, that's how our competitor's sites are structured.

  • Why is your site content all formatted into two columns?

    • That's how it was formatted in our marketing brochures.
These are not sufficient justifications upon which to design a site. Web site planning should always begin with a thorough examination of your online business goals, your target customers, and the resources available to support your online initiative.



AddisonTech's site planning includes industry research, competitor research, interactive discussion, design interview, target customer analysis, site mapping and content directives. This process is designed to merge your industry knowledge with effective web initiative strategy.

Addison's proven site planning process lays the necessary groundwork for building an effective web site, with a look and structure carefully constructed to provide the precise experience required for each online visitor.



Proven planning process
Consultative approach
Strategy focused
Industry research
Competitor research
Interactive process
Design interview
Target customer analysis
Site mapping
Content directives




info@addisontech.com

Phone: 800.558.1604


 Pottstown, PA Office
 643 East High Street
Pottstown, Pa 19464


Florence, AL Office
1831 Palmer Street
Florence, AL 35630
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