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 The majority of online sales start with a keyword search on search engines and the vast majority of that group only click on listings found on the first results page. If you are not on the first page, then you are likely not being found when people are searching for your products or services. With smartphones, the pace and access of information via search engines continues to rise as people hear, see or have a fleeting thought and they immediately search for their idea. In some business categories, this has nearly replaced the usage of print directories. It is such a growing trend that all of the major print based business listings now offer a full line of features in their online directories. So many have so many ideas on how to get a business website to appear in the first page of results on prominent search engines. The answer is in your content and message. The volume required is based on keyword popularity.  "SEO" is simpler than many of our competitors will have you believe. Many SEO service providers spend time talking about tags, coding and miscellaneous alleged guarantees. The reality that the single most important factor in getting people searching for your products and services is to have the exact search phrases that potential customers use to look for your product or service, in the content of your web site. When your text matches what your potential customers are entering into search engines, then the likelihood of your web site being listed on the first page increases exponentially. "Likelihood" is the correct word, since Google makes no warranties or guarantees for specific rankings as by being their primary objective is to altruistically serve up the newest and most relevant results based on the users’ search phrases. This is why when your text matches the end user’s (your potential customers’) search phrase, everybody benefits. Google, as a search engine, is focused on matching content of web sites, not necessarily web sites, but CONTENT of web sites to entered search phrases/inquiries. Web sites without specific content have minimal results with Google. Since content is such a pivotal element to Google's business model, it does not make any attempt to index every web address out there, since there are many addresses with no content. It first requires the web site owner or web-marketing firm to submit the web address of a web site that is ready to be indexed by Google. "Ready to be indexed" includes having pages of content and a series of other items all coordinated to help Google put the web site content in their databases.  Sure there is minor HTML work involved with search engine enhancement, however the more vital step is the word and phrase selection. Common word used with broad or additional definitions, balance of pronoun usage, and topic focus are all potential challenges in managing the correct content for your site. Once the content has been improved, then it is time to implement it into new or existing pages and the additional minor code work comes into play such as page titles, content placement and use of HTML standards. While all of AddisonTech's services are ala carte, we strongly recommend that an effective SEO campaign be part of a comprehensive web marketing program. |
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