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Your goals, your web site, and your business are unique in some way. Your web strategy should not be a boxed solution because you are not a boxed business.
You need a custom strategy to achieve your unique goals and objectives. Our consulting process can identify and deliver the right strategy for your organization.
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Research & Education
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Healthy planning derives from quality research. We need to combine your knowledge with our knowledge. We start by learning you, your business, your process, your customers, your industry, and your competitors. We then begin teaching you about web strategies, technologies, philosophies, statistics and tactics. Climbing the learning curve has always been apart of the Addison philosophy. We want you to understand each step that takes place and how each will contribute to the success of your web initiative.
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Analysis & Strategy Development
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Analysis documents are central to the Addison consulting process. Throughout your web initiative you will receive updates on what steps have been accomplished and effectiveness of each step.
We begin by looking at your current situation, analyzing web traffic, usage statistics, etc. Once we summarize this data, we compare the results to where we need to take your web initiative. This strategy development will help us define how we will reach your objective. If there is no web site or technology currently in place then we form our strategy around your expressed goals and commitments.
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Addison Vector
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An Addison Vector is an outline of the overlying strategies, plans, goals, procedures, steps and time parameters for you web initiative. This vector is the play-book which defines your web initiative, its force, and the impact it will have on your business. We consider your budget, your objectives, your requirements, and the people involved.
Your vector will guide us over a predetermined period through the Implementation Phase.
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Implementation
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The first step of implementation may involve additional planning including detailed white papers of various web-based systems to be implemented, branding discussion forums, design options, image development, and promotion preparations.
Once the planning is complete and approved, our consultants will oversee the management of the project. Addison Technologies has the complete staff to implement your web initiative, however, if you prefer we can simply oversee the implementation, allowing your personnel to learn from our experience
and carry out the programming, systems enhancements and/or operation adjustments.
Once new systems have been installed and tested, web promotions begin. Once again, we can simply oversee the promotions or you can opt to use our Online Marketing Specialists to launch and manage the promotions.
The Business Consulting arena is just one facet of Addison Technologies. Our other facets include Web Development, Online Marketing and Web Hosting. Having specialists in each area enables us to carry out the implementation and provide a turnkey solution for your business.
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Reassessment and Traffic Analysis
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The reassessment phase can be, but shouldn’t be, the final phase. The Internet continues to evolve and businesses must evolve to maintain continued success online.
A real web initiative can be affordable. Contact us to learn about various programs we have to make your web initiative effective and affordable, or ask any question you want with our Interactive FAQ system.
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