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Strategy
Can site statistics be used to improve my bottom line?
Used properly, web site visitor data is invaluable. We will help you to analyze and understand your site’s statistics with our web-based reporting tools. From this data, you can have a better understanding of which products and categories are most popular and what your target market’s primary interests are. You can then take steps to re-organize your inventory and re-focus your marketing efforts based on this new knowledge.
For example, an online furniture retailer sees that over 100 people each day are searching for the phrase "home office"; a phrase which they are currently not using to describe their office furniture line. She realizes a brand new avenue for marketing the very same furniture.
Next, suppose an online clothing merchant is aware that polo shirts have been the lowest selling item on their web site for months. However, the search popularity reports indicate that they are actually the most "looked at" item on the site. The fact that "browsers" are not being converted to "buyers" is a clear warning that the merchant should reconsider the line of shirts he is currently offering.
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