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Strategy
How does the Web compare to other media?
The Web is a superb marketing and communications tool. By publishing on the Web, you will eliminate the high cost of printing brochures and mailing information to your customers. In addition, you can update your site at a moment's notice, and avoid information ever getting out of date.
The Internet is available to your visitors 24 hours a day, seven days a week and your web site can serve them even when you and your staff are not available. Unlike traditional media and communication methods, customers seek you out. They come to your site when they are ready, and unlike traditional media, the web allows visitors to pick out the information that is important to them.
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