#5 - Downtime is unacceptable.
 
An unreachable web site is the equivalent of bars on your windows and an eviction notice on your door. Online customers expect and demand that your web site be available to them 24 hours a day, 7 days a week. Redundancies, backups and contingency plans are essential components for hosting a site. Be sure that your provider is prepared for the possibility of electrical outages, hardware failures, and other natural disasters.
 
Tip #6: A professional look establishes credibility...
 
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