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Navigation, aesthetics, and message must all work together
without overshadowing or tripping over each other. An effective site quickly and
painlessly conveys to visitors an understanding of who you are, what your
purpose is, and what you can do for them. The average visitor wants to learn
about your products and services with as little time and effort as possible.
The technological prowess of the site should be transparent, the graphics
should be attractive but never distracting, and menus and search features
should always be within reach. These strategies free the visitor to concentrate on your
message and allows you to concentrate on perfecting that message.
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