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We customize our products and services constantly. Why? Because
you are not a boxed business, so we do not expect you to rely on boxed solutions.
Our Online Marketing services are geared to satisfy the web initiative and web-related
aspects of your business operations.
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There are multiple checkpoints to ensure customer satisfaction and fine-tune
our marketing direction. If you require a full strategy, the steps are as follows:
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Web Analysis Phase
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A complete "Needs Analysis" is the starting point of our process.
This step is where we learn about you. We want to know your business as
well as you do. We want to know:
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 your ultimate goal
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your current search engine listings
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your competitors' sites
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your target market demographics
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your current site traffic
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By listening to you, we learn what
your business requires in order to survive in the highly competitive online
market.
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Return to Top
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Search Engine Registration Phase
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Based on what we have learned from you,
we suggest initial enhancements to your site to better its position and accessibility
to your online audience. You also gain access to the Addison Visitor
Metrics System, which provides you with essential information regarding visitors
to your site. Such preparations yield the benefits of increased
quality traffic and the ability to recognize a quality visit.
Be aware that search engine placement activities require frequent
modifications in order to stay ahead of competition and similar industries.
When enhancements are completed, your site is optimized for:
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Search Engines
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Search Engine Directories
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Search Engine Spiders
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Search Engine Back-End Directories
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Traffic Analysis Phase
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Understanding your site traffic is a common obstacle for many businesses today.
With the Addison Visitor Metrics System in place, understanding traffic becomes much
easier. The additional tools and information provided by our Metrics System
allow us to make accurate changes to your search engine listings.
We reap new information about your online customers and how they relate and
interact to the various web portals, such as:
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Where did they come from?
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Were they looking for you?
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Did they come back again?
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What search engines and keywords are giving the best results?
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Search Engine Enhancement Phase
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This phase is where we put all the research to use in streamlining your web site
for the best results. We generate reports about your site and compare them to close
competitors and similarly listed sites. Strengths and weaknesses in your current
listing are noted, and upgrades to your site are made accordingly. Your site
is then resubmitted to search engines for approval.
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Online Advertising Campaign Phase
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Now that we have tracked users' behaviors on your site, we can apply
this knowledge to an advertising campaign. We know where the best
places to advertise are and when and how often to run a campaign.
A well-placed advertisement can give your site instant recognition
and increased quality traffic.
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Learn more about the Addison Visitor Metrics System.
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